Review of Seductive Interaction Design by Stephen Anderson

The title of this post may be a little misleading because I’m not going to critique the book here for two main reasons.

#1. I’m not sure if my English is good enough to express how I feel about this book and I’m afraid I may say things that may not necessarily reflect what I have in mind.

So the compliments may come across as too much flattery and criticism could be interpreted as just me being mean.

And the fact that Stephen used to be an English teacher in the past, doesn’t really help my case here.

#2. I used to work with Stephen at Bright Corner (It was my first full time job. I was 23 when I joined the company) and he’s a good friend of mine. So no matter how hard I try, I may be a little biased.

By the way, I finished reading the entire book on my tablet using the Kindle app for Android. And every time I read something interesting, I highlighted the text for future reference.

And when I was ready to write this post, I downloaded the Kindle app for PC to check if it remembered my highlights. And guess what? It totally did. WIN! Good job, Amazon.

I may be violating copyrights if I give away all the good parts for free (or for that matter any part). But I’ll just tease you with a couple of my favorite parts enough to encourage you to go get the book.

So here we go:

But wait! Aren’t we supposed to be designing systems that are easy to use, efficient, and get out of people’s way? While there’s an argument to be made for utilitarian experiences, a tool that works isn’t necessarily a tool that people will use.

In dating terms, it’s easy to think, “People will like me for who I am.” The truth is people have to be interested just enough to get to know you (your app) in the first place. What we’re talking about in this chapter are ways to design interactions that are more interesting and playful—interactions that engage people in both and emotionally. This leads to experiences that do more than merely work, they delight people.

Anderson, Stephen P. (2011-06-13). Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) (Kindle Locations 1126-1131). New Riders Press. Kindle Edition.

Here’s another one.

There’s a big difference between “getting an A in French class” and “learning to speak French.” One is a goal, the other a challenge. Goals are intended to help you along the way, but only challenges lead to mastery.

Anderson, Stephen P. (2011-06-13). Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) (Kindle Locations 3049-3051). New Riders Press. Kindle Edition.

It’s a fantastic book that is a must read for everyone who is serious about designing beautiful, meaningful and fun user experiences for the web.

Finally, I’d like to summarize my opinion of this book in 5 words – “Go buy this book now!”